Arete Bungalow, Luxury Apartment Halkidiki, Ouzouni Resort
Arete, in its basic sense, means “excellence of any kind”. The term may also mean “moral virtue”. In its earliest appearance in Greek, this notion of excellence was ultimately bound up with the notion of the fulfillment of purpose or function: the act of living up to one’s full potential.
The term from Homeric times onwards is not gender specific. Homer applies the term of both the Greek and Trojan heroes as well as major female figures, such as Penelope, the wife of the Greek hero Odysseus. In the Homeric poems, Arete is frequently associated with bravery, but more often with effectiveness. The man or woman of Arete is a person of the highest effectiveness; they use all their faculties–strength, bravery and wit–to achieve real results.
In the Homeric world, then, Arete involves all of the abilities and potentialities available to humans. The concept implies a human-centered universe in which human actions are of paramount importance; the world is a place of conflict and difficulty, and human value and meaning is measured against individual effectiveness in the world.